There’s not too many businesses that go from having no market share to being a major player, simply due to an involvement in cricket. But that has been the case for Cockspur Rum in the United Kingdom.
In the early 2000s it was a brand confined to the Caribbean market with little presence in the UK beyond the expat market.
Now it is stocked in four of the leading multiple retail outlets having gone from no market share to being a major player in the golden rum sector.
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ECB
England and Wales Cricket Board
Barmy Army
Cockspur Rum are proud supporters of the BARMY ARMY, visit the website for tickets and tour information
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Ijaz Butt hides from crisis - Geoff Lawson
09/07/2010 04:59 AM
Geoff Lawson, the former Pakistan coach, has criticised the PCB and its chairman for failing to provide the strong leadership that the country needs during one of its biggest challenges
James Hopes installed as Queensland captain
09/07/2010 03:19 AM
The allrounder James Hopes has been awarded the Queensland captaincy after Chris Simpson stood down
Age no excuse if proved guilty - Pakistan associate manager
09/06/2010 07:39 PM
Shafqat Rana, Pakistan's associate manager, has said that Mohammad Amir's age should have no bearing on possible punishment if the spot-fixing charges leveled against the 18-year old seamer are proved to be true