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There’s not too many businesses that go from having no market share to being a major player, simply due to an involvement in cricket. But that has been the case for Cockspur Rum in the United Kingdom.

In the early 2000s it was a brand confined to the Caribbean market with little presence in the UK beyond the expat market.

Now it is stocked in four of the leading multiple retail outlets having gone from no market share to being a major player in the golden rum sector.

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Club Twenty20

Cockspur Club Twenty20

Click the banner for a 2 minute review of the Cockspur Club Twenty20

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Latest Cricinfo News

Ijaz Butt hides from crisis - Geoff Lawson

09/07/2010 04:59 AM

Geoff Lawson, the former Pakistan coach, has criticised the PCB and its chairman for failing to provide the strong leadership that the country needs during one of its biggest challenges

James Hopes installed as Queensland captain

09/07/2010 03:19 AM

The allrounder James Hopes has been awarded the Queensland captaincy after Chris Simpson stood down

Age no excuse if proved guilty - Pakistan associate manager

09/06/2010 07:39 PM

Shafqat Rana, Pakistan's associate manager, has said that Mohammad Amir's age should have no bearing on possible punishment if the spot-fixing charges leveled against the 18-year old seamer are proved to be true